Lock Down Fashion: ‘Pyjamas Are The New Trend’ – The Story of Bel Deluxe
During the second podcast episode of the Design Hustle host Patricia Opio talks to from Belinda Esaete. Belinda is the founder of Bel Deluxe and describes herself as a supply enthusiast, entrepreneur and creative. She gives us insights on her journey of building her sleepwear company, Bel Deluxe.
Belinda decided to start a sleepwear company right in the middle of the Covid-19 pandemic and its lockdowns and curfew. She had the desire to create quality and breathable nightwear that aided in a good night’s sleep. This spurred her to create Bel Deluxe.
Listen the the podcast here for more on how Belinda was able to grow her business in the middle of a pandemic.
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