A great number of opportunities at DOA DOA in Jinja this month were snatched by musicians who had managers, PR agents, artist statements and CDs available — in short, professional musicians. This was further explained in a talk by Andrew Dabber about effective marketing. Serubiri Moses reports from DOA DOA.
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Tag: Doadoa
There was that general feeling that the Bayimba Festival in Jinja had not been advertised enough, hence the slow attendance of people. Festivals are supposed to give you that sense of excitement and belonging. It’s hard to get that with a scanty number of people. That aside, the sound of music of its own is bound to bring you numbers since the event was in a public space and considering that shs 1000 is not a lot to pay. On this occasion, there was something missing in the music acts that performed. This festival needed at least one or two big names that are certain crowd-pullers to uplift the mood of the festival.
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“Africa produces the best music in the world, but getting the music to the global level is still a big problem.” This viewpoint was given by Ruth Daniel, a co-founder of the global grassroots and creative community Un-Convention, at a press conference in Jinja. The press conference was organized by the Bayimba Cultural Foundation; launching the annual Bayimba Festival and DOADOA, the East African performing arts market at the Bax Conference Center.
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