From the exposure many Ugandan musicians such as Navio, The Mith, Keko, Lillian Mbabazi and Maurice Kirya are receiving on Twitter, it would not be inappropriate to say that popular Ugandan music is experiencing a boom in Africa. Unfortunately, this has exposed their largely Western aspirations, creating the daunting questions such as: Who is the audience on Twitter? Which culture does one produce for? And, is it possible to produce a cultural following on Twitter?

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