Friday, 19 Apr 2024
Tag: The Mith

Producing Culture on Twitter: Is it Ugandan?

From the exposure many Ugandan musicians such as Navio, The Mith, Keko, Lillian Mbabazi and Maurice Kirya are receiving on Twitter, it would not be inappropriate to say that popular Ugandan music is experiencing a boom in Africa. Unfortunately, this has exposed their largely Western aspirations, creating the daunting questions such as: Who is the audience on Twitter? Which culture does one produce for? And, is it possible to produce a cultural following on Twitter?

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Maurice Kirya at This is Uganda, 2011. Photo by Will Boase (www.willboase.com). All rights reserved.

Is this really Uganda?

The idea of a festival of the arts in the Ugandan sun was welcomed. Like others themed alike, This Is Uganda was expected to celebrate the Uganda free spirit in all cultural senses. In its second year, TIU shows it has set out to celebrate a different culture. Even when the organisers expected the event to be endorsed by a big number of revelers, at the end they were not happy with the turnout. At this rate, TIU might need to change tack in the next edition.

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