The recent global economic downturn has given people in both public and private sectors a big fright, causing them to cut funding in various areas. Culture and its related industries has taken a huge hit to the gut as a result of this. What now? Should the creative industry just sit back and wait for someone to feel sympathy and donate some spare finance? Or should it start to think proactively and become more financially literate about its sectors? Samuel Lutaaya presents some suggestions.

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